Strategy, sitemaps and information architecture

 Digital moves faster than Usain Bolt, however despite the constant changes, the principals remain the same:

  1. Know your audience

  2. Listen to your audience and give them what they want

  3. Make it clear what you want your audience to do

  4. Clearly explain HOW they do it

  5. Make all their experiences with your brand positive

Those principles go across all channels – social media, websites, email marketing, podcasts, etc – so despite the fast pace, it’s vital to have a strategy in place. In might feel like it’s going to out of date quicker than organise coconut milk, but it won’t if it focuses on the points above. Strategies should be live documents that are constantly evolving and changing, but have the principles and mission of your brand at its heart.

When it comes to websites, your sitemap and information architecture fit in tightly with your strategy. How is your website converting your audience? Are you making it easy for your customers? Is your website easy to navigate? Does each page on your website have a purpose?

Lucky for you, I know my way round a sitemap and strategy is my middle name (not really, it’s Lynne – but you get it). So if you need help with your strategy, sitemap, website structure or information architecture, get in touch. You can email me at isabel@wordsbyisabel or fill in the form below.

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